Borrowing a sentence and distorting the same partially from a US Court case against Google, if it is said that “The web is becoming increasingly ‘Googlized”, it would not be wrong. Existing in a web space without Google has virtually become unimaginable. Whether you may need getting fully indexed by Google, or monetizing your site through adsense or ranking high in Google search results or be it getting page rank for your pages; what ever be your reason, you are going to need Google. After all, it has become a sort of objective source of finding content on the internet.
Adsense has revolutionized the web space and has offered a great way to monetize the site. However motivated by greed, competitors action, spamming, duplicate content or not following google's terms of service can lead to banning of the account. Google bans the account for life and publishers are not allowed to participate further in adsense.
So, what precautions should be taken by a webmaster, what should be the steps taken if banned from adsense, and what are the alternatives to adsense etc are few issues that I have discussed in two articles.
I am pasting here links to both the articles and I hope you would find them useful
http://ezinearticles.com/?Avoid-Getting-Banned-From-Adsense---Take-Adequate-Precautions-To-Avoid-This-From-Happening&id=402420
http://www.adklicks.com/article/banned_from_adsense_some_suggestions_and_alternatives-88.html
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