The myths and facts about Google Page Rank | AdKlicks

Higher page rank, which essentially is a result of number and quality of links that a page has, is any webmaster’s dream. Common experience is that higher page rank may not mean higher traffic too.

Google has not declared much about the algorithm that governs page rank. The chase for page rank is old school thinking. No doubt that Page Rank does not ensure website ranking and thus traffic, but as a web user what do we want; whether the results should come sorted in order of relevance of content or the page rank?

To the question, that page rank does not guarantee traffic, answer is should search engines rank the result by page rank or the relevancy of the page to your search query? For ranking in search results, apart from page rank, other factors as font size, title, headings, anchor text, word frequency, word proximity, file name, directory name, and domain name play important role.

Since we are unlikely to get a definitive answer from Google as to how its Page Rank affects the ranking of the results, can we afford to ignore the Page rank?

A site with high page rank is quite likely to get higher ranking where keywords match.


for detailed reading of the article, please click the link below


The myths and facts about Google Page Rank AdKlicks